[Guide]: 5 Step Facebook Ad Funnel That Brings Clients Weekly With Consistency

The first story is short and it goes like this . . .

13 years ago, I had zero marketing knowledge and I went from that starting point to growing a company's revenue from $2,719,041.40 in 2015 to $5,127,784.66 in 2016. It was an 88.6% growth in just about nine months of the year. Most of the growth was from utilizing creative strategies that worked by using marketing sales funnels! Unfortunately, the company wasn't mine. 🙁

I'm very proud of that accomplishment but it was long and gruelling work. The company was in an industry that couldn't advertise on any mainstream ad platforms like Google or Facebook (my about page has the long version of the story if you're curious).

Now, the second story explains why you should bypass the long and gruelling process that I went through by utilizing Facebook Ad Funnels as a shortcut.

Before I tell you the second story, let me ask you a question . . .

You want a thriving business and you don’t want to overspend on advertising to get you there, right?

Okay, well in Vancouver where I'm based, the average cost of Billboard advertising for 1-month is $5,000. Five grand! Imagine that you spend $5,000 on Billboard advertising for ALL the cars to see but only a small percentage are your potential customers.

This is true of all print, TV, radio, newspaper and magazine advertising. You pay for everyone to see your ad, regardless of whether they are likely to buy or not! Essentially, it can be a real waste of your money!

Well, Facebook Ads are very different. You can choose who you show your ads to. So if you target your ideal client audience, then you only pay when your ideal client sees your ad! How awesome is that!

Now that you know the real power of Facebook's Advertising platform comes from the audience targeting, allow me to explain why it works so well.

Using this article as an example, I began this article by saying "If you're a SERIOUS business owner . . . Specifically, someone who's actively working to grow your business . . ."

Well, that's our audience today. I made it known immediately so that those it applies to will keep reading.

Otherwise, they'd see that it's over 500 words and would ignore it.

By the way, we're at 643 words right now. Do I still have your attention?

Okay, next . . .

1. Get started with Audience Insights

Facebook Audience Insights is a GOLDMINE. Here's why . . .
It gives you quantitative data about Facebook users in general, including people who both are and aren’t connected to your page.

Head over to facebook.com/ads/audience-insights/. You will be asked to select an audience to view:

While Audience Insights doesn’t show you everything, you can get a lot of details about your Facebook target audience such as . . .

• Audience demographics (age, gender, relationship, job title, etc.)
• Page likes
• Location
• Activity
  
  

Let’s try a simple example . . .

Say you’re in the massage niche and you’re targeting people in the United States. By just choosing “Massage” for Interests and “United States” for Location, you get a lot of information:

Here, we see that in the United States, more women than men have an interest in massage. Furthermore, a large percentage of your audience are married and have attended college.

Feel free to refine your searches, play around, and watch the graphs change.

Do this until you hit the sweet spot that allows you to run highly targeted ads.

2. Layer people's interests

Interest-based targeting is great.

It allows you to capture a cold audience, which are people who’ve never interacted with your business yet.

But here’s the thing . . .

For more effective targeting, follow these tips:

• Instead of targeting one interest, target overlapping interests
• Split test your interests
• Ask yourself, “What else does my ideal customer want?”
  
  

It's important to do the audience research part first but I'll explain exactly why when you get to the part when you create your ad campaign inside the Facebook ads manager.

Now that you know how to find your target audience inside Facebook, it's time to work on your 5 Step Facebook Ad Funnel.

Do you want the step-by-step instructions to implement this funnel?

Sweet. Then let’s jump right into the good stuff!

The Facebook Ad Funnel is the marketing sales funnel I'm going to walk you through today . . .

Step-by-step.

It's the funnel that I use for my clients, and myself, to build brand awareness, pull targeted leads into and through a path of influence to then sell products and services.

After you're done reading this guide, you'll have new inspiration and instructions explaining how to replicate a proven Facebook Ad Funnel for your own business.

Does that seem like a good deal?

Alright, here's what the funnel looks like . . .

Now let's dive into the details of this 5-step funnel to show you how you can build the same marketing sales funnel for your business.

This is the A.I.D.A. copywriting formula . . .

1. A - Ask a question? (to get attention or call out your audience)
2. I - Inform them or build interest. Tell the user exactly what s/he will get
3. D - Touch on their desire (to move away from pain & closer to pleasure)
4. A - CTA (call to action) & Button/Link for next step
   
   

Let's dissect this formula so you understand what's going on.

A - We need to get our target audience's attention so we first call them out and then we ask them a question both relating to the service we provide and the solution to their problem. Why do we do this?

Facebook doesn't allow ads that call out specific issues so saying something like "suffering from back pain?" is a no-no. Instead, we have to be savvy with our ad copy and use synonyms to convey our message. In this ad, we use the phrase "soothing massage treatment."

The dictionary defines the word soothing to mean "having a gently calming effect" or "reducing pain or discomfort." The term "massage treatment" is pretty self-explanatory, so this word combination works well to grab our target audience's attention and speak to their issues without going outside of Facebook's terms.

I - Now once we have their attention we have very limited time to give them more information (because of their short attention span) so we immediately talk about our offer "doing something CRAZY to promote our new location!" This should make them a bit curious and create some interest.

D - Now that they're interested and want to know more, we have to touch on their motivating desire. Sigmund Freud originated the term pleasure principle to explain the tendency of people to seek out pleasure and avoid pain. So we use arguably the stronger of the two, avoiding pain, by capitalizing on FOMO (fear of missing out) and scarcity by setting a real limited quantity. In our ad we say "Only 50 available, so first come first serve!"

One of the best examples of the use of FOMO and scarcity to get people to take any action where they avoid pain and seek out pleasure is Black Friday!

A - CTA or call to action is the specific instruction given for a person to get the offer. In our ad, it's "Tap the 'Learn More' button to claim your Voucher!"

On the thank you page, you thank the person for their interest in your offer and present them with an irresistible bonus offer that they would have to be CRAZY to turn down. Some call this a "loss leader." In the fishing world, they call it "bait". However, there is no switch or shady marketing taking place.

The last step in the funnel is to send out an email reminder. People are busy and sometimes they won't be able to call you right away so it's your funnels job to remind them automatically. The email says essentially the same thing as the thank you page and directs them to call your office to schedule their free massage before it expires.

Here's what the email looked like . . .